Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Jonathan Courtney

๐Ÿ‘ค Speaker
4547 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I should have cleaned myself before I came on the show. I'm trying to think. I really want to give people as much value as possible. There's a book called Expert Secrets and Dot Com Secrets, which I definitely recommend you guys read. They're very good. They really teach the concept behind funnels.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I should have cleaned myself before I came on the show. I'm trying to think. I really want to give people as much value as possible. There's a book called Expert Secrets and Dot Com Secrets, which I definitely recommend you guys read. They're very good. They really teach the concept behind funnels.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I should have cleaned myself before I came on the show. I'm trying to think. I really want to give people as much value as possible. There's a book called Expert Secrets and Dot Com Secrets, which I definitely recommend you guys read. They're very good. They really teach the concept behind funnels.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think you think that all the big companies are not like, for example, you'll sometimes you look at this stuff and you're like, it's not prestigious. This style of marketing, which is called direct response marketing, it's not prestigious. But some of your favorite brands use this exact type of marketing. Eight Sleep uses this type of marketing. AG1 uses this type of marketing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think you think that all the big companies are not like, for example, you'll sometimes you look at this stuff and you're like, it's not prestigious. This style of marketing, which is called direct response marketing, it's not prestigious. But some of your favorite brands use this exact type of marketing. Eight Sleep uses this type of marketing. AG1 uses this type of marketing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I think you think that all the big companies are not like, for example, you'll sometimes you look at this stuff and you're like, it's not prestigious. This style of marketing, which is called direct response marketing, it's not prestigious. But some of your favorite brands use this exact type of marketing. Eight Sleep uses this type of marketing. AG1 uses this type of marketing.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Magic Mind, they use this type of marketing. You think these kind of cool brands don't use it. Look at their emails. Look at the style. Look where they're funneling you through. Look at the urgency they use. Look at the deals they use.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Magic Mind, they use this type of marketing. You think these kind of cool brands don't use it. Look at their emails. Look at the style. Look where they're funneling you through. Look at the urgency they use. Look at the deals they use.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

Magic Mind, they use this type of marketing. You think these kind of cool brands don't use it. Look at their emails. Look at the style. Look where they're funneling you through. Look at the urgency they use. Look at the deals they use.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

This style of direct response marketing is being used everywhere, except, okay, sometimes not by Apple, maybe not by Google, but occasionally they do use the MIFGI concept, which is epic, which is, that's the thing I'll end on, is the MIFGI concept. And that is free. I'm actually going to show you how AG1 uses it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

This style of direct response marketing is being used everywhere, except, okay, sometimes not by Apple, maybe not by Google, but occasionally they do use the MIFGI concept, which is epic, which is, that's the thing I'll end on, is the MIFGI concept. And that is free. I'm actually going to show you how AG1 uses it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

This style of direct response marketing is being used everywhere, except, okay, sometimes not by Apple, maybe not by Google, but occasionally they do use the MIFGI concept, which is epic, which is, that's the thing I'll end on, is the MIFGI concept. And that is free. I'm actually going to show you how AG1 uses it.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

It's MIFGI, which is called most incredible free gift ever.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

It's MIFGI, which is called most incredible free gift ever.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

It's MIFGI, which is called most incredible free gift ever.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So a MIFGI is most incredible free gift ever. And it's about stacking one-time free gifts onto a current offer, which you would think is like too cheesy to work, but it works so well and dramatically increases conversion rates to the max. Like this is AG1's most recent campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So a MIFGI is most incredible free gift ever. And it's about stacking one-time free gifts onto a current offer, which you would think is like too cheesy to work, but it works so well and dramatically increases conversion rates to the max. Like this is AG1's most recent campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

So a MIFGI is most incredible free gift ever. And it's about stacking one-time free gifts onto a current offer, which you would think is like too cheesy to work, but it works so well and dramatically increases conversion rates to the max. Like this is AG1's most recent campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

where not only did they have their welcome kit and the travel pouches, but they also added this AG1-D3 and AG1-Omega-3, and they present these very clearly as free gifts. They present it very clearly as a limited time offer. You also might think, well, I'm an agency or I'm selling really high level shit. There's no way that I can be doing stuff like this. These are consumer products.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

where not only did they have their welcome kit and the travel pouches, but they also added this AG1-D3 and AG1-Omega-3, and they present these very clearly as free gifts. They present it very clearly as a limited time offer. You also might think, well, I'm an agency or I'm selling really high level shit. There's no way that I can be doing stuff like this. These are consumer products.