Jonathan Courtney

speaker

3,311 appearances 15 recordings 1 series first heard May 2024 last heard 25 Aug

Jonathan Courtney’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Oct 2025 with 2.

Appearances

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The Startup Ideas Podcast · The 2026 Anti-Trend That Will Make Millions · 20 Oct 2025 podcast

And so this folder...

Why would he print out and create a physical folder?

And why would he charge $5,800 essentially for it?

And why would someone be stupid enough to buy it?

Well, let me tell you the unbelievable power of having a physical thing to show off.

especially if you're doing any sort of info product.

So we just launched a new kind of info product, like a coaching program on the 1st of October.

And one of the key elements of it was a physical, because I saw Alex Hermosi doing it, I'll just tell you straight out.

I just loved the physical element.

And one of the key elements for our one was all of the materials are printed and they're in a nice box and inside the box, you get like some other cool stuff.

people, people want the physical thing.

People are, people crave the physical thing and people know as well inherently.

And I know that if you have the thing in front of you, you're much more likely to read it than if you have like a big bunch of PDFs.

And also, especially now that you can essentially generate all of that stuff on chat GPT and

and knowledge is becoming less and less valuable, the ability to have something curated for you physically, in my opinion, is becoming more and more valuable.

But the other thing is, it's just so much easier to pitch something to people if you can physically hold it and show them what you're talking about.

It sounds really stupid.

But another element of this whole anti-trend is that extreme convenient access to content

I think is the wrong way to go.

And literally printing out these playbooks and telling you the only way to get them is in this physical format is a way to make someone like me salivate.

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