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Jonathan Courtney

๐Ÿ‘ค Speaker
4547 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

where not only did they have their welcome kit and the travel pouches, but they also added this AG1-D3 and AG1-Omega-3, and they present these very clearly as free gifts. They present it very clearly as a limited time offer. You also might think, well, I'm an agency or I'm selling really high level shit. There's no way that I can be doing stuff like this. These are consumer products.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

It's so much easier to do it with consumer products. we are doing MIFGs to the max all over the place. Like when we're talking to a client and they're like, okay, there's this, you know, 200K deal and we really want to close it. We say, if you close it this year, we'll give you an extra 30 licenses for your team. Things like this. Like it's about, and that's a free gift.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

It's so much easier to do it with consumer products. we are doing MIFGs to the max all over the place. Like when we're talking to a client and they're like, okay, there's this, you know, 200K deal and we really want to close it. We say, if you close it this year, we'll give you an extra 30 licenses for your team. Things like this. Like it's about, and that's a free gift.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

It's so much easier to do it with consumer products. we are doing MIFGs to the max all over the place. Like when we're talking to a client and they're like, okay, there's this, you know, 200K deal and we really want to close it. We say, if you close it this year, we'll give you an extra 30 licenses for your team. Things like this. Like it's about, and that's a free gift.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And we'll also send you printed versions of the workshop as a free gift. And it's really so unbelievably powerful that, And I didn't know about it until last year. Now I see it everywhere. The free gift concept. Again, it's a QVC thing, but a lot of these companies use it like all the time. And it's always a limited offer.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And we'll also send you printed versions of the workshop as a free gift. And it's really so unbelievably powerful that, And I didn't know about it until last year. Now I see it everywhere. The free gift concept. Again, it's a QVC thing, but a lot of these companies use it like all the time. And it's always a limited offer.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And we'll also send you printed versions of the workshop as a free gift. And it's really so unbelievably powerful that, And I didn't know about it until last year. Now I see it everywhere. The free gift concept. Again, it's a QVC thing, but a lot of these companies use it like all the time. And it's always a limited offer.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And I got like, look at just to show you how many of these emails I got, uh, Just another example of it. Time is running out, limited time offer. So yeah, and like they use urgency, even though they obviously like, they don't need necessarily to use urgency, but at the same time they kind of do because it is a campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And I got like, look at just to show you how many of these emails I got, uh, Just another example of it. Time is running out, limited time offer. So yeah, and like they use urgency, even though they obviously like, they don't need necessarily to use urgency, but at the same time they kind of do because it is a campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And I got like, look at just to show you how many of these emails I got, uh, Just another example of it. Time is running out, limited time offer. So yeah, and like they use urgency, even though they obviously like, they don't need necessarily to use urgency, but at the same time they kind of do because it is a campaign.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And if you're doing a campaign, if you're doing a one-off thing like this, a lot of the creativity at AJ and Smart is, what's the Mifki this time? That's one of the most common things you hear people talking about at AJ and Smart when a new campaign is coming up. It's like, what are the Mifkis? Time is running out, limited time offer.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And if you're doing a campaign, if you're doing a one-off thing like this, a lot of the creativity at AJ and Smart is, what's the Mifki this time? That's one of the most common things you hear people talking about at AJ and Smart when a new campaign is coming up. It's like, what are the Mifkis? Time is running out, limited time offer.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And if you're doing a campaign, if you're doing a one-off thing like this, a lot of the creativity at AJ and Smart is, what's the Mifki this time? That's one of the most common things you hear people talking about at AJ and Smart when a new campaign is coming up. It's like, what are the Mifkis? Time is running out, limited time offer.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And they're just presenting it in different visual kind of lineups, but it's the same thing, basically. Yeah.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And they're just presenting it in different visual kind of lineups, but it's the same thing, basically. Yeah.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

And they're just presenting it in different visual kind of lineups, but it's the same thing, basically. Yeah.

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I don't think so. I don't think it feels cheesy. I feel like I actually want to have that thing. Yeah. And it's, yeah, it's, it's, it's kind of, It's like a line between cheesy and not cheesy, but you just got to look at what companies like Whoop also do it, you know, like get it now or buy this version of it and you get a premium band as a free gift, things like this. We'll give you a...

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I don't think so. I don't think it feels cheesy. I feel like I actually want to have that thing. Yeah. And it's, yeah, it's, it's, it's kind of, It's like a line between cheesy and not cheesy, but you just got to look at what companies like Whoop also do it, you know, like get it now or buy this version of it and you get a premium band as a free gift, things like this. We'll give you a...

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

I don't think so. I don't think it feels cheesy. I feel like I actually want to have that thing. Yeah. And it's, yeah, it's, it's, it's kind of, It's like a line between cheesy and not cheesy, but you just got to look at what companies like Whoop also do it, you know, like get it now or buy this version of it and you get a premium band as a free gift, things like this. We'll give you a...

The Startup Ideas Podcast
How to build a $20m sales funnel from scratch

13 months instead of 12 months as a free gift. If you buy during this period, um, eat, um, Endel, one of the most like, you know, high brow digital design products for me, for this audio, you know, Endel.