Jonathan Gillham
speaker
95 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Jonathan Gillham’s voice in public audio — every appearance, attributed to the second.
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Appearances
their own bots, but they don't necessarily have the same sort of publicly available LLM technology as some of these other tools, but it's sort of a a tell on some of their AI ambition.
So you can see some of these sort of companies that don't necessarily have the same
Like Google Gemini sort of public facing LLM.
Um, but the fact that they have these bots now that are um aggressively scraping the web probably is a good indication of their either LM ambitions or just uh clarity that having this data is is probably a pretty important thing for p their their future.
Interesting.
Business owners that are accepting risk, so web publishers that are accepting risk without knowing it.
I think isn't is that's the the saddest conversations I have where sort of ethics and safety have gone sideways, is where a writer or marketing company or SEO heavily used AI content on a on a site, and that site suffered consequences as a result, and the owner didn't know.
And so this sort of the un you know, accepting risk when it makes sense, great.
Um, you know, I think SEOs are uniquely talented at that in terms of understanding when
You know, buy this backlink, don't buy this backlink, build backlinks or not.
You know, there there's always a trade-off between risk and results with within the the sort of the SEO game.
And I think that's understood with things like backlinks.
I think what's not understood is that risk when with sort of the unmitigated use of AI.
and the consequences that have come from that.
And those have been, I'd say, the saddest conversations that I've I've had when people's sites and businesses have been blown up um due to uh consequences of using AI content without without their knowledge and without any controls in place.
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