Jonathan Neman
speaker
692 appearances
2 recordings
1 series
first heard Nov 2025
last heard 8 May
Jonathan Neman’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in May 2026 with 1.
Appearances
It's on delivering on a great consumer experience.
Someone asked me the other day about how we build our brand.
And we do a lot of stuff, culture, social media, events.
All great, but the way we build our brand at the heart of it is just creating an experience that people love.
It's an environment, a store that looks beautiful, clean, it's a team member that goes out of their way and is friendly.
It's a culture of saying yes when someone wants something that's a little bit weird.
Just figuring out how to say yes
To that customer?
So our team knows it's a culture of saying yes.
Just figure out a way to say yes.
Take care of the guests.
And I remind our team all the time, our number one marketing channel is word of mouth.
80% of people find out about Sweetgreen through a friend, family.
They walk by a store, they had a good experience, and they come back.
Our critical metric that we use in tracking the health of how we're doing
is what we call our comeback rate.
So of customers that come in, what percentage come in within 30?
What percentage come back within 30 days?
And we can now track that across analog and digital customers.
And we've kind of gotten the whole organization aligned around, you know, from the people making the menu, people running our loyalty and CRM, and most importantly, the people in the restaurants.
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