Jonathan Potoshnik

speaker

432 appearances 1 recordings 1 series first heard Jul 2026 last heard 10 Jul

Jonathan Potoshnik’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Green Industry Podcast · Stop Undercharging! How to Price Your Lawn Care Business Services · 10 Jul 2026 podcast

Okay.

So we're mowing a lawn, real basic.

And my let's say the labor to mow a hundred dollar yard is forty-four dollars.

So that would mean my cogs are forty-four percent.

That is like really elementary.

So just think about that for a second.

What is the labor cost?

To get a hundred dollars.

Okay, forty four percent in my example.

And now if I know that number and I'm gonna talk about how we could figure out that number, but if I know that number and it's forty four percent on average is last year, but now that number's forty seven.

And you raised my prices.

Or I've let an efficiency slip into my business.

It's that simple.

So I don't necessarily, and it this uh for the ninth time, maybe flawed.

I don't necessarily think I need to take a price increase every year.

I need to take a price increase whenever we can't fix a pro uh we can't bring back our cogs through in efficiencies because my expenses have legitimately increased and they've gone from forty-four to forty seven.

Yeah.

Does that make sense?

Yeah.

I feel like so much of what we do, we me include in this, we just make stuff up.

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