Jordan Cooney

speaker

14,565 appearances 257 recordings 1 series first heard Sep 2024 last heard 20 Aug

Jordan Cooney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Bad Data Corrupts AI Bidding and CAC Performance · 12 Aug 2026 podcast

And we've kind of just like

I don't know for lack of better terminology, become lazy and relied on entire like ecosystems that are provided by the advertiser themselves, right?

Google's GA4, Google's Search Console, right?

And so there has to be this middle ground where we're using third party, our own capabilities, as well as the the the advertisers' actual technology to help us elevate how we we perform in digital marketing.

I want to transition kind of to our last kind of topic, which is uh talking about the marketers themselves.

I mean, you're you're a marketer yourself.

Uh you've you've you've worked in a variety of different environments and and types of brands and businesses.

And you know, we talked throughout the the show today about the struggles.

Um, I wanna talk a little bit about the opportunities.

What what are the opportunities that marketers have today?

What makes it exciting to be a digital marketer right now, uh, in this era?

And I'm I'm curious to get your perspective as as marketers shift into into this opportunity, right?

And taking advantage of the future of where uh digital marketing is going.

Uh, what are some of the risks that we should be aware of?

Like what are some of the the pitfalls, uh maybe even some of the experiences you've had in your career that we should avoid?

Yeah, absolutely.

I think I think it's a great, great statement around, you know, how we're we should be thinking about uh our our our capabilities in digital marketing, right?

If we don't actually have good quality data, if we don't actually have really good quality inputs, everything else downstream fails.

And and you need to build in the systems around that to ensure that we're reaching that uh that capability.

So it's a it's a really valid point.

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