Jordan Cooney
speaker
14,565 appearances
257 recordings
1 series
first heard Sep 2024
last heard 20 Aug
Jordan Cooney’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.
Appearances
It can help me move my decision making much quicker.
My my my main question here for you on this, and I think the the the the the the challenge that everyone is trying to understand is what happens if my agent is lazy?
What happens if my agent is a bum and is just doing really crummy things on a website and isn't legitimately shopping on my behalf?
How do I monitor?
How do I track?
And then even worse, how as a marketer?
Or do I validate or invalidate that as a real source?
I actually want to dive into this just a little bit further and talk about events, right?
Because I think as marketers, with this lack of data, this lack of trust and transparency in our measurement tools, this level of confusion with all these different channels, what we've done as digital marketers is we've gone down to like the root event as our primary metric and only metric.
a sign up doesn't happen, if a click doesn't occur.
If a purchase doesn't happen, if a you know request for more information isn't transpired on the website.
It's just not real or useful then.
And that's a very, very narrow set of your visitors, users, audience, if you want to call it, prospects, if you want to call it, on your website.
And so like my main question on uh about this for you is like how does Luneo and how does like the the the the you know um
demithing or you know, myth busting aspect of
Alunio product help marketers better understand what is quality when all of our minds are focused on events.
It largely depends
I I I fully agree.
I think that the systems-based thinking is something that a lot of digital marketers have lost themselves on.
And you know, there was a whole era there where digital marketers were building their own paid search systems and their affiliate tools and all these other ways to better uh evaluate and determine what is uh a a useful channel.
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