Jordan Cooney
speaker
14,565 appearances
257 recordings
1 series
first heard Sep 2024
last heard 20 Aug
Jordan Cooney’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.
Appearances
Which is that this is a hyper complex, it is a it is a both business decision uh level of complexity in terms of how you're measuring, as much as it is a tool, platform, tracking challenge, as well as a channel and marketing uh challenge.
And I think
I think this is this is where uh you know marketers are are grappling with this, which is uh it it is it is n it is so difficult to isolate where the problem is.
And so the main question I have for you off of this is how big of a problem.
Is fraudulent traffic and is that in the order of all these challenges a high priority, mid priority, low priority?
And does it change based on who and what business we're talking about?
I want to transition to something that I know SEOs and organic marketers are gonna love to hear about because
It is fundamentally uh a a challenge to communicate what is happening in the market today as it pertains to bot traffic, as it pertains to these AI agents that are now more and more becoming a prolific way of uh doing discovery and and seeking out information.
How are how are you thinking about that particular part of the ecosystem, which is in the last 24 months, we've seen a huge increase of bots.
And the complexity of these bots is becoming even more challenging because it's not just that ChatGBT and Anthropic have one bot.
They have a multitude of bots that are doing certain types of activities.
How are we as marketers to think about the bot piece and and the AI agent piece of um uh the traffic that's hitting our sites these days?
bad.
I I love this.
And I think I I have a major question for you because this is where the industry's going to go.
I mean you brought it up your Amazon example is is spot on.
It's exactly where uh consumers are going to be going, which is
We're gonna be leveraging agents to perform a lot of these activities.
Shopping can be a very cumbersome, time consuming process.
And if I have an agent working on this in the background.
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