Jordan Cooney
speaker
14,565 appearances
257 recordings
1 series
first heard Sep 2024
last heard 20 Aug
Jordan Cooney’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.
Appearances
Yeah, no no question.
And like you've got this like vast experience across marketing channels, right?
Like I mean, you've done social, you've done some paid, you've got a lot of different like um experiences.
When you look at these, like I think a lot of marketers think that there are certain verticals that are more susceptible to fraudulent traffic.
You know, the two that really come to mind are social media and um, you know, affiliate type traffic sources.
But that's not necessarily true.
Fraud probably happens in all different verticals.
Tell us more about that and how you all have in your own experience as well and and and at Lunio, you all have looked at this uh uh traffic challenge by vertical.
Yeah, no doubt.
I mean, one of the big things that that that I think is really interesting is um we really don't fully grasp the bad data problem.
And you know, we're we're in a very tricky moment in digital marketing as as an era, which is as we've seen AI now become much more prolific, we now have new channels of discovery.
Um, ChatGPT now has an advertising platform.
Uh, we all have seen what is the organic discovery track for uh ChatGPT.
and and these AI models.
The reality here is that
We're dealing with a bit of a vacuum because we don't have great data.
We don't have great insights.
But when you think about the data problem and you think about the measurement problem, how much of this challenge is, you know, um, scrupulous bad actors versus bad data versus just like the the evolution that we're seeing in the market?
And I actually I think it it it does.
And not only does it answer the question, I think it exemplifies the challenge that digital marketers are facing, right?
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