Jordan Cooney
speaker
14,565 appearances
257 recordings
1 series
first heard Sep 2024
last heard 20 Aug
Jordan Cooney’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.
Appearances
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Okay, that's all for today, but until next time, remember the answers are always in the data.
I'm Jordan Cooney, and joining me today is Chester Scott, Chief Strategy Officer at UNIO.
What's a major misconception with AI marketing, specifically paid or organic?
I'm Jordan Cooney and joining me today is Chester Scott, Chief Strategy Officer at UNIO.
What is the most overrated marketing metric today?
I'm Jordan Cooney, and joining me today is Chester Scott, Chief Strategy Officer at UNIO.
Chester, welcome to the Voices of Search Podcast.
Yeah, thrilled to be diving into this conversation.
You know, uh we don't we don't get enough uh folks on the show that are here to talk about
where data's going, how data's changing.
I mean, we've been seeing so much change to attribution and traffic.
Um, but before we get into all of that, tell us a little bit more about Lunio.
Tell us a little bit more about what you guys do and um, you know, give us a little background on on your role there.
traffic.
So I think this is a largely like misunderstood topic by a lot of our listeners, right?
Like, you know, uh I guess SEOs, for better or worse, just take uh traffic at face value.
I think paid search marketers have become highly reliant on Google to help them uh make many of these decisions.
Why is a technology like Lunio
helping brands understand where fraud is happening, where quality actually sits in terms of the internet's traffic.
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