Jordan Cooney

speaker

14,565 appearances 257 recordings 1 series first heard Sep 2024 last heard 20 Aug

Jordan Cooney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Evolution from SEO to GEO for Modern Marketers · 8 Jun 2026 podcast

As you think about this, this buyer journey changing and how that buyer journey has changed. matched

What are some of the signals that marketers should be looking at that your customers are going or not going to your brand to seek out their their services or products? matched

What what kind of data should we be looking at? matched

What kind of inputs should we be considering? matched

Yeah, you just mentioned the samplification piece. matched

And I think this is what I like to coin visibility, right? matched

Everyone's talking about AI visibility, and really visibility is just matched

A way of painting the picture of how amplified a particular brand or a particular message in some cases, because a message could have a positive negative sentiment, is is being shown inside of AI. matched

As as you've worked with different brand teams, different marketing teams, um, what are what are some of the common uh uh strategic uh failures that teams have? matched

Uh overlooked when it comes to ensuring that the message is clear, that the the the the the customer's voice is heard. matched

And and I'm not necessarily talking about like what ends up showing up in AI, but like matched

What ends up showing up in our customer support documentation? matched

What ends up showing up in our pricing pages? matched

What ends up showing up in our um our web content and our marketing strategy? matched

What ends up showing up in our TV ads that we produce as marketers and ensuring that the customer's voice is being uh uh seen and heard in those in those uh marketing channels? matched

You you brought up trust. matched

And in our prep sessions uh prior to this podcast, you you mentioned this this uh development that you've been working on. matched

And and I think it's really critical for our listeners to really understand this concept of visibility, sentiment, and recommendation. matched

And in this new framework, um, you know, how should we be thinking about GEO, AI? matched

Why is visibility, sentiment, and recommendation? matched

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