Jordan Cooney

speaker

14,565 appearances 257 recordings 1 series first heard Sep 2024 last heard 20 Aug

Jordan Cooney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Fan out analysis, Local rank checks in AI · 1 Jun 2026 podcast

And that creates a new challenge for SEO teams. voice-verified

So the question is, in a world where AI summarizes everything, how do you create content that actually gets chosen? voice-verified

I'm Jordan Cooney, and joining me today is Carl Kleinschmann, founder at Data Marketing Group, an 18-year SEO veteran focused on local SEO, large-scale data systems, and LLM optimization. voice-verified

Today we're talking about fan out analysis, local rank tracking, and why LLM optimization is really about intent, not keywords. voice-verified

Carl, welcome to the Voices of Search Podcast. voice-verified

Hey Carl, it's so much fun having you on the show. voice-verified

I mean, obviously we've known each other for a long time, but you have voice-verified

Constantly been innovating. voice-verified

You you don't stop innovating. voice-verified

And this is an industry that's going through probably its biggest transformation. voice-verified

I just remember like a few years ago, you were showing me some like heat mapping with uh uh ranking data. voice-verified

Um and now we're looking at a whole new world with with LLMs and how LLMs work. voice-verified

Um and you know, LM's LM optimization. voice-verified

is really all about intent. voice-verified

And I want to know from from your innovator mindset, what does this actually mean and how should should individuals put this into practice? voice-verified

And this this reality of like mapping to like what users are looking for and what this intent is, um, is this a purely data driven thing? voice-verified

Is this a survey thing? voice-verified

Is this a voice-verified

guess and trial and error experiment thing, like where where do you get that insight? voice-verified

I think I think that's one of the things that, you know, historically as SEOs we used to do these like content briefs and we used to do all this other other stuff, right? voice-verified

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