Jordan Cooney

speaker

14,565 appearances 257 recordings 1 series first heard Sep 2024 last heard 20 Aug

Jordan Cooney’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Fan out analysis, Local rank checks in AI · 1 Jun 2026 podcast

But now this is changing a little bit and and and I'd love to know your perspective on like where do you get the the knowledge, the the the data source? voice-verified

Right. voice-verified

I mean and like fan out is like one of these components of intent, right? voice-verified

But I mean, even like taking a layer back, like listen before we get in even deep into fan out, like you gotta know what the prompt is, right, to some extent to even get to the fan out. voice-verified

And like I think a lot of the prompt itself has voice-verified

a significant amount of voice-verified

context to intent, right? voice-verified

Like if if you don't know that then you you're gonna have a really hard time kind of breaking down intent. voice-verified

So like where where do you start with that? voice-verified

Is is it is it understanding your audience? voice-verified

Is it understanding your users? voice-verified

Like where where do you get some sort of knowledge on that on that front? voice-verified

And I mean I think this is where it gets interesting, right? voice-verified

Because then when you go down into the fan out queries, that kind of starts to give you a little bit of that kind of uh fragmentation of what a user is trying to do as it relates to the primary prompt, whether it be branded or it might be discovery based or informational based. voice-verified

And and and so from from what you were sharing right from the beginning, like moving beyond just keywords, going into prompts, but then more importantly, fan out queries. voice-verified

Like these fan out queries are essentially keywords. voice-verified

So are we moving beyond keywords? voice-verified

What what are what is the value of that data which is fan out queries? voice-verified

So then in in this in this r relationship of trying to get to what a consumer's question is voice-verified

How should we be thinking about the mapping then? voice-verified

Showing 1381–1400 of 14,565 · page 70 of 729