Jordan Cooney

speaker

14,565 appearances 257 recordings 1 series first heard Sep 2024 last heard 20 Aug

Jordan Cooney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Fan out analysis, Local rank checks in AI · 1 Jun 2026 podcast

Is the mapping based on voice-verified

Um, our business objective and then the relationship of those intents. voice-verified

Like I'm trying to sell shoes, and so there are certain uh buyer or transactional intents, or is it really uh the inverse of trying to understand how the broad market is trying to do things, how all users are trying to do things, and where the volume is and then working your way towards that intent? voice-verified

I think one of the biggest challenges that we have today that search volume was able to give us in the SEO world was it was able to give us some direction around voice-verified

The life cycle, the customer lifecycle, like how someone s begins the journey to the end of the journey, right? voice-verified

But today with within these AI models, what we're essentially uh analyzing is answers. voice-verified

And so sometimes we're just getting to the conclusion, but we're not truly unpacking where the user is and their buyer journey. voice-verified

And so my question is as we look at this data. voice-verified

How are we doing the mapping? voice-verified

Of fan out query information or context. voice-verified

to the end customer or user we're trying to reach. voice-verified

Mm. voice-verified

Hundred percent agree. voice-verified

And I and and and I and one of the things that I think is really interesting about our conversation so far is that we haven't actually answered why this is so valuable. voice-verified

Like I I don't think fan out queries are going anywhere. voice-verified

Like I fundamentally believe that LLMs and AI models, including Google's, whether it's AI mode or whatever other features and capabilities they release, voice-verified

are going to be um connected to how voice-verified

search is traditionally done and they're going to continue to ground themselves and use RAG as a foundational way to complete certain prompts or requests from users in an AI driven discovery process. voice-verified

I would voice-verified

Okay. voice-verified

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