Jordan Cooney

speaker

14,565 appearances 257 recordings 1 series first heard Sep 2024 last heard 20 Aug

Jordan Cooney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Fan out analysis, Local rank checks in AI · 1 Jun 2026 podcast

Okay. voice-verified

And so if you agree with that, that's where I was gonna I was gonna go in that direction. voice-verified

So you answer that question. voice-verified

Thank you, Carl. voice-verified

Um voice-verified

If you agree with that that this isn't going anywhere voice-verified

W what is the what's the biggest thing that marketers should be doing then? voice-verified

Um, because there to your point just now, like there isn't a lot of great evidence, there isn't a ton of data sources. voice-verified

What should we be doing in order to best utilize the fan out data that we either can capture or are capturing? voice-verified

So then so then like Carl, what else should you be doing here? voice-verified

Like what what are the other activities here? voice-verified

Let's talk about these these clusters. 'Cause I think this is actually the the next big theme here. voice-verified

Like uh for for those of that are listening here, like th th this is a this is a very deep conversation as to where and how you're analyzing this L L M data. voice-verified

And I don't think that a lot of teams are doing this level of analysis today. voice-verified

I think so many people are still hung up voice-verified

with the bells and whistles of visibility. voice-verified

But unpacking these fan out queries is foundational to understanding what consumers want and need and even more importantly, connecting them back to your content or web strategies. voice-verified

So tell me about clusters and how you're connecting clusters to what a team is doing, what your actions are, and how you're investing your resources. voice-verified

against them. voice-verified

Right. voice-verified

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