Jose Butcher

speaker
171 appearances 1 recordings 1 series first heard Sep 2024 last heard Sep 2024

Jose Butcher’s voice in public audio — every appearance, attributed to the second.

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Website, of course.
This is a yes, a big yes for local or national company.
But what happens if I tell you that in Spain we have four different languages?
If I have a local business in Madrid, for example, do I need to focus on other languages within the country?
Perhaps no.
Perhaps I only need to focus on Spanish.
Do I need to prioritize my Google business account?
For sure.
Do I need to focus on my clients' reviews?
for sure, what happened with the national companies.
So perhaps the focus is on paying attention to the different languages within the country and understanding where is the search volume of the keywords, where is the intent behind each keyword.
So I think that prioritizing between local and global really depends on the type of business and where is the location of the company.
So, for example, another example, if my company is based in Catalonia, which have a different language, what is going to be my prioritization?
It's going to be focusing on our research on keywords and content in Catalonia.
No, perhaps not that much in other language.
So it always really depends on what is going to bring a quick win for the company.
Sometimes the tactics overlap when you prioritize.
But as I said before, we need a solid foundation.
All the SEO tactics need to be covered since the very beginning.
But when we need to choose one of the other tactics, it's always the one that will bring the biggest impact revenue to our clients.
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