Josh Blyskal

speaker
754 appearances 5 recordings 1 series first heard Jan 2026 last heard 9 Jan

Josh Blyskal’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Jan OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Jan 2026 with 5.

Appearances

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The fan out should be at the center of everyone's strategy.
And very few people realize that.
The fan out is your most authoritative source of truth for content generation.
That's the core of it.
I think that there are probably bigger things that people don't know, but that is the ripest fruit that is also closest to falling down off the tree.
It is like it is so easy for marketers to just adjust that mental model just a little bit to start thinking from prompt to fan out.
And if we do that, the world will just be a better place.
You know, it'll just be slightly more optimized towards the things that are actually driving, you know, these citations, these answers, et cetera.
If I was gonna say anything else, I would say context, your engineering context.
But fan out is the fan out is the tactical thing that you can change right now.
If you wanna start thinking different as a marketer about AI search, start with the fan outs.
You'll be at the top one percent of the space just by doing that.
It's I think yeah, I think enterprise brands are gonna shift uh budget from traditional content generation to AI generated content.
I think that's trend.
You need to really do it well.
AI generated content is not meant to just be this like no meat on the bones.
Here's some written words.
The written word is basically it's not it's priceless in the wrong way.
It's zero.
The price to the written word is nothing.
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