One word that describes what most marketers still misunderstand about AI optimization
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
2 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What one‑word concept do most marketers misunderstand about AI optimization?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. All right, so next lightning round question. This one, it has to be one word, so it's just one word, but we'll talk about it.
All right. So so one word. All right. Give me one word that describes what most marketers still misunderstand about this AI optimization world. Than out. All right. So we we talked a lot about fan out today. And I want to ask you about this just really briefly. Is it about the utility of fan out or is it about the what it is and how it what the nature of what it is?
The fan out should be at the center of everyone's strategy. And very few people realize that. The fan out is your most authoritative source of truth for content generation. That's the core of it. I think that there are probably bigger things that people don't know, but that is the ripest fruit that is also closest to falling down off the tree. It is like it is so easy for marketers to just adjust that mental model just a little bit to start thinking from prompt to fan out. And if we do that, the world will just be a better place.
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You know, it'll just be slightly more optimized towards the things that are actually driving, you know, these citations, these answers, et cetera. If I was gonna say anything else, I would say context, your engineering context. But fan out is the fan out is the tactical thing that you can change right now. If you wanna start thinking different as a marketer about AI search, start with the fan outs. You'll be at the top one percent of the space just by doing that.
Love it. Okay, that wraps up this episode of the Voices Search Podcast. A huge thank you to Josh Bliskell from Profound for joining us today.
Why is the fan‑out model considered the core of AI‑driven content strategy?
If you'd like to get in contact with Josh, you can find a link to his LinkedIn profile in our show notes or on thevoicesofsearch.com. If you'd like to visit his company website, you can visit TryProfound.com. If you haven't subscribed yet and would like a daily stream of SEO and content marketing knowledge in your podcast feed, please
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