Josh Blyskal
speaker
754 appearances
5 recordings
1 series
first heard Jan 2026
last heard 9 Jan
Josh Blyskal’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jan 2026 with 5.
Appearances
And so without knowing that, and I see a lot of marketers, they they're, you know, it's actually our saving grace.
Like there's that there was this terrifying moment before everyone kind of knew Carey Fana where marketers were like, do I need to personalize for every single person that's gonna experience my brand?
Thank goodness not, because Query Fanout helps us flatten down to what's actually productive.
Again, as judged by the LM note, I didn't write best men's running shoes, you know, best marathon running shoes, running shoe store Brooklyn.
The LLM arbitrated and said, All right, I love that you're twenty-eight, not important.
I love that you love running in the rain, not important.
Training for the first marathon, that's important.
And you want to try those shoes on in person, that's also important.
Okay, noted.
So what we're gonna look for here
is we're looking for the authoritative actual queries and that's where we need to intersect our content with.
We need to literally aim our content to hit those fan outs because that's the actual search.
That's the actual SERP that's getting drawn back into the answer engines.
And that's the pool of citations the answer engines can choose from when deciding if your brand, your product, or service is going to show up.
So again, the the thing about that is that you can you can then have this is where you kind of test.
Do personas matter for my brand?
I'll set up very complicated memories, very complicated.
personas and see, oh, actually, you know, this like 45 plus buyer persona, the query fanuts are actually the same as the Gen Z.
Persona.
That's crazy.
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