Blue Links Are Dead...Now What?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1h 2m
2 speakers
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why are traditional blue‑link SEO strategies becoming less effective?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
ChatGPT visits have grown 90% year over year, from 3 billion to nearly 6 billion visits. This is a fundamental shift in how people find information, products, and services. While most enterprise teams are optimizing for traditional Blue Links, hundreds of millions of discoveries are happening in AI responses. Your SEO strategies built around specifically driving traffic. From Google Links is becoming less valuable while daily users never click through to your site. The question isn't if the shift to GEO will happen, it's whether your brand will take advantage. So, how do you transition from SEO to GEO before your competitors leave you behind? I'm Jordan Cooney, and joining me today is Josh Bliskell, head of AI strategy and research at Profound.
And I will reveal why marketers need to jump on GEO strategies now and share practical frameworks for enterprise teams that need to make the transition successfully. Josh, welcome to the Voices of Search podcast.
It is great to be here. Thanks for having me.
Yeah.
I mean it's it's incredible to be here because the space is moving so fast. It's just uh it is it's an incredible space to be in. For a little bit of context, uh head of AI strategy over Profound. Profound is a year and like three months old. We are uh we're the platform that enables marketers to create content and actually start to tangibly improve, understand. not only defend but grow their visibility within AI search through citations, through visibility, through bot accesses, indexes, clicks, human referrals, all that good stuff. So we are right on the forefront of GEO. Excited to be here.
I mean, it's crazy because profound is like a year and some change old, right? And just I think this past week, ChatGPT became three years old. So, like, um, you know, the the the toddlers are are starting to crawl. Um, and it's and it's amazing to see how fast the industry's changing and and how much how much new information is becoming accessible so quickly around just AI discovery in general. Let's let's talk a little bit about profound, right? off the bat, you know, what does profound's billion citation research reveal about which brands are winning, which brands are losing in this AI discovery race that we're in right now?
I think I think at the core, the data right now is showing us that it's about context. Answer engine optimization is about providing context to models in a way that the models can digest, understand, and respond back to users with. We are in a high utility content world. The content that wins is not necessarily the same content that traditionally ranks an SEO. There are different ways to start optimizing and there are ways that you can start building out frameworks and strategies to start thinking about how to appeal, how to offer these answer engines context, not only in you know in terms of informational searches, but also as we start to see with commerce, right? With agentic browsing. So there's there's a lot of different areas here, but by and large, if you want like the one word.
Context is king and context is gonna dictate success in this space in the next year for sure.
So we've gone from this content as king to context as king, right? And and somewhere in there is probably the intent or the purpose or the drive behind what the user's looking for, right? Because this response world, it's a response, right? You're getting something back from these LLMs.
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Chapters
4 chapters
1
Why are traditional blue‑link SEO strategies becoming less effective?
0:00–7:16
2
How does Profound define and measure “generative engine optimization” (GEO)?
7:16–29:54
3
What is “fan‑out query analysis” and why is it critical for AI‑driven search?
29:54–56:24
4
How can marketers use prompt‑volume data to prioritize content creation?
56:24–1:02:42