Josh Blyskal
speaker
754 appearances
5 recordings
1 series
first heard Jan 2026
last heard 9 Jan
Josh Blyskal’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jan 2026 with 5.
Appearances
I don't think they're like a hundred percent there yet to be able to predict what those like those those unexpected things are.
But I think I know the marketing team at any of these companies has a pretty good inclination as to what kind of problems and what kind of, you know, questions the normal buyer's asking.
Every surface that your brand inhabits now online now trickles down to the end goal of visibility, whether or not you want it to.
Like I don't if you're on a PR team and you're like, well, my my PR stuff isn't meant to help my brand visibility, like unfortunately, it can be factored in to determine if you're visible or not.
It is gonna be used as part of the surface.
So it's like
You can either create and have that knowledge innately that like okay, everything we produce is now going to be factored into this like all knowing search system or
I'm just gonna keep doing the thing I was doing and not really link in.
Uh the hard question I get, I'm glad you asked it this way.
People ask often, should I be talking?
Of course this is s search has gotten so much more horizontal in the last year.
Yes.
You know, social teams, PR, comms, affiliate, paid, all these teams need to talk to each other.
A PR piece that was really nominally meant to just kind of announce a product.
could contextualize the accuracy of how that product appears in Chat GPT for a year.
It could be a multi-billion dollar product.
If you're a VP of growth, I'll go back to the small company example a little bit, then maybe we'll bring it a little more macro.
If you're a VP of growth, you have to think about things uh along those horizontal lines.
Uh Nikki Lamb had a great, she had a great piece at Brighton last um last September, which is just and I we've said it before, but it's search everywhere optimization.
And I just think that's, you know, you know, the people who are talking about it even earlier in the year.
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