Josh Blyskal
speaker
754 appearances
5 recordings
1 series
first heard Jan 2026
last heard 9 Jan
Josh Blyskal’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jan 2026 with 5.
Appearances
I I have this incessant need to figure things out.
So when I when I initially graduated from U of I, you know, shout out to Lion I out there.
The mandate for me was to try to go head up like insights or strategy at an ad agency or maybe do
some digital marketing.
And I jumped into pro I jumped into HubSpot rather on their SEO team to get just a little more
Experience in data and analytics and really think about data first marketing.
In advertising, they teach you copywriting, they teach you creative executions.
It's very qualitative, you know, it's very tasteful kind of work that you're doing.
You're trying to make an ad, you're trying to sell an emotion.
With SEO, you're almost in the exact opposite situation.
I thought that was such a wonderful opportunity.
I was like, I want to immerse myself because, you know, at the end of the day, it's really easy to look at a marketing.
marketing strategy that's based around data, based around, you know, actual tests and statistical, you know, statistical tests rather, and say this is working, this isn't working.
It's very hard to look at advertising and say this generated X dollars.
And I think as we look at the evolution of marketing, uh things are moving in that direction anyway.
They were moving in that direction even in twenty eighteen.
I mean, obviously.
But once we got into SEO, it it became clear for me at least that SEO at least in twenty, you know, twenty, twenty twenty one, twenty twenty two, it was going to be pretty tracked.
It was gonna be, you know, it's
It was established.
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