Julien Marzouk

speaker
238 appearances 1 recordings 1 series first heard Jul 2026 last heard 28 Jul

Julien Marzouk’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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They're drawn in advice.
They want to be able to have something actionable and usually to identify what's the highest leverage path to their next stage.
And that's usually action, short learning loops.
Number six, I wanted to pick something that was related to this new AI era, right?
And it's tricky because obviously there's so much going on and it's in every conversation that I have.
One thing that I wanted to highlight is the shiny object syndrome.
So very often the response to AI with the founders I work with is, I'm gonna build a ton of agents.
I'm going to build agents to do this, to do that.
Agents, agents.
Make no mistakes.
Agents are great.
I love them.
But it's just like there are a number of things that sometimes need to happen before.
And the first biggest challenge that I see at this stage is if you don't have clarity on your ICP, the use case,
that works for you, how your GTM is designed, you're going to be crushed by AI.
The AI punishes fuzzy positioning, rewards clarity, rewards ROI, clear deliverable.
Some founders don't have that yet, and they can't capture the right data if they don't have clarity on their ICP, on their use case, so they cannot leverage AI for their own product.
So there's a lot of work already there to be done.
GTM first.
Number two, a lot depends on SEO still, and you probably saw SEO is declining across the board.
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