Karalynne Call

You still got to go around the perimeter.

But at least they have some standards in order to sell in there.

So it is a, uh,

out of that good, better, best, at least you're gaining some other choices.

We didn't even talk about that industry.

It's so bad.

The byproducts and... Okay, so you don't have to list byproducts on your label.

That's another reason that we're in business is because I was so tired of all the...

byproducts or the manufacturing aids that are out there that you don't have to list on your label and the laundry soap is one of them with byproducts that are just they're cancerous they're endocrine disruptors they're complete toxins and we don't even have to list them on the label

Can I tell you a quick story about trying to come out with a cleaning supply?

So we came out with a cleaning supply that was clean.

Well, we didn't come out with it because we spent the $30,000.

Do you have a laundry detergent?

Not yet.

But this cleaning supply, we spent $30,000 to get an EPA registered.

And I fought with the EPA over and over because I wanted to list every ingredient in the solution.

And they would only allow me to say 99%.

Um, other ingredients, 1% active ingredient.

They would not let me list what the other ingredients were.

And so I was like, I can't, my company is based on transparency.