Karalynne Call

I wish I could just go into their homes for like a month and cook for them and grocery shop for them.

And I know they would feel better.

And of course, you can't do that.

So I thought, you know, I'm just going to do a little Instagram account and start teaching people like, look, this ketchup at Walmart, it has high fructose corn syrup in it.

The one right next to it doesn't.

They're the exact same price.

Choose the one without because the one with high fructose corn syrup, you know, degrades tryptophan and we need tryptophan to feel good.

So

I just started doing these little simple swaps, not to necessarily grow a business, but just to help people.

I have 1.3 million right now.

So while on Instagram, then I've got other platforms.

And this account started to spread.

And once I had 100,000 followers, I thought, you know what?

There are still products out there that I can't find a good option for.

And I've got a customer base now.

Why don't I just start making these products?

And so-

It was about four and a half years ago that we came out with protein powder and that was our first product.

Now we've got over 250 SKUs, but all of our products are made with real food because I hate what's hidden behind natural flavors.

Well, we will tell that story.