Kaspar Szymanski

speaker

289 appearances 4 recordings 1 series first heard Mar 2026 last heard 3 Apr

Kaspar Szymanski’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Apr 2026 with 2.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Why FOMO is bad for SEO · 30 Mar 2026 podcast

That's gonna translate to very poor user signal and that's gonna kill rankings.

So please don't do that.

I I love the term um I I'd like to coin that as a technical hygiene, uh which I may actually shamelessly steal from you and utilize going forward.

I I I think it's a big part um of the long term value proposition.

And it doesn't sound as exciting and as utilizing the newest, latest uh buzzword or technology, but this is what generates revenue and ultimately this is the top priority for pretty much every business out there.

Yeah, um pretty much and it doesn't mean that um reviving every um old school method is really recommended.

Uh I mean, you know, going around and about and um adding uh you know uh meta meta um keywords, that's not gonna help anyone.

And y you you might you know, some of our audience may be laughing, but uh I happen to see that a lot.

There is a lot of services out there who

And they do spend time

Uh on having their meta keywords improved, they're still trying to rank with Alta Vista, even though most of the team doesn't know what Alta Vista is or was.

Um, so so it really comes down to setting the priorities straight.

Another factor that is critically important, we talked about the dynamics between an external consultant.

um and the clients team.

Within the clients team there is a l also an awful lot of stakeholders.

That would be the developers, critically important as as we all know.

That will be the content team, possibly link builders, possibly the marketing, the brand team.

A lot of different stakeholders, all of which contribute towards SEO signal.

So it's important that these people also understand their work is not just important for themselves, but also does kind of like influence what the other team does.

And the dynamic between those teams, their understanding that they work on something that is a shared objective, this is also very much important.

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