Why FOMO is bad for SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
39 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of the episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast in IHear Everything presentation. introduction. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Tyson Stockton.
Nearly 60% of Google searches end with no click. That means that the majority of searches never send traffic anywhere. And yet every time Google launches a core update, expands AI overviews, tweaks discovery, the SAO industry goes into panic mode. Budgets shifts, strategies get rewritten, teams react before they actually measure and calculate what should be done. But here's the uncomfortable truth: most enterprise platform problems aren't caused by the newest AI feature. They're caused by poor fundamentals, crawl inefficiencies, weak internal linking, ignoring server logs, and technical debt. So how do you separate real signals from industry noise? My name's Tyson, and joining me today is Kaspar Siminsky, Senior Director at Search Brothers and former member of Google Search Team.
Today Caspar and I are going to be talking about the latest changes in the industry and how you can take that into practice, especially in the enterprise arena. With that, Caspar, welcome to the podcast.
Tyson, thanks for having me. And thank you for accommodating my wish to talk about my favorite topic, namely FOMO.
And I it's it's been a lot this last like I don't know, several I mean then maybe like year, year and a half, it felt like it's really peaked a high intensity. And Like, what are the most intense, I guess, like versions of FOMO that you're seeing in the industry right now of this like, oh my God, I have to abandon things. Like it's just Where do you think I guess where's it coming from and where's the most intense like version of it.
Well I suppose and we have seen this um over the you know a couple of years, uh let's say the last ten years, time and time again. Um And different variations. Uh there was of course the scare with regard to mobile. Um, there was the scare with regard to voice search. kind of taking over. And there was uh EAT and and so forth. We could you know, we we could talk about so many of those instances where essentially the message Across board uh felt like SEO, the search industry is is about to be revolutionized. Or even worse, SEO is dead. And we heard this. And I pretty much I've been around in the industry for uh twenty years by now, believe it or not. And I heard so many times SEO was dead, uh, can't even count it.
But it it's actually true, and I I I really feel about it the same way as as you highlighted that for the last year and a half, almost two years. It was slightly different though. Because LLMs uh really brought uh a noticeable change to the industry in and in both regards, right? There was uh finally a some of a wave of fresh wind with regard to ChatGPT and other alternatives and Gemini and so forth. Um so users could look for an alternative version of whatever the query was. And separate from that, of course, LLMs, uh uh you'll notice I I'll rather talk about LMs than AI. Um they did offer and do offer uh great opportunities in terms of efficiency increase and cost reduction. With that, of course, um there is the risk and and that ties neatly into FOMO because merely applying
new technology because it's new fancy and a lot of people seem to be talking about it and maybe your competitors seem to be highlighting that they're actually uh utilizing uh AI or LLMs. That's not necessarily the course of action that rains the best results.
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Chapters
5 chapters
1
What is the overall focus of the episode and who is the guest?
0:00–7:39
2
Why does the host say FOMO is harming SEO strategies?
7:39–10:34
3
Which recent SEO hype (voice search, AI, LLMs) turned out to be the biggest over‑reaction?
10:34–14:12
4
What technical hygiene issues (canonical/no‑index, orphan pages, slow sites) silently destroy rankings?
14:12–15:08
5
Why are server logs considered a critical data source for enterprise SEO?
15:08–39:41