Kaspar Szymanski

speaker

289 appearances 4 recordings 1 series first heard Mar 2026 last heard 3 Apr

Kaspar Szymanski’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Apr 2026 with 2.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Why FOMO is bad for SEO · 30 Mar 2026 podcast

This is the the server logs is the topic we're talking about here.

uh the vast majority of organizations out there, large organizations with s with really considerable um possibilities, uh both financially but but also from a technical argument perspective, um they do not save and preserve serverlogs.

This is something that is unfortunate.

Um, and if anybody listening needs convincing, think about uh the um the exit strategy where having server logs is actually gonna allow to drive up the price um upon uh signing a letter of intent.

And this is standard operating procedure at that point in time for reviewing uh server logs in order.

to actually verify and validate the value of the service that that is uh on uh no on the table.

But obviously we're not talking about the exit situation.

We're we're talking about SEO.

So how are server logs useful?

Now the so the individual server log is of no consequence whatsoever.

If if it's aggregated for the entire website for a considerable long period of time.

I I like to refer to perpetuity as in start collecting day one, as many large organizations have done way back, Google being a very good example, right?

Starting start saving and preserving server logs and never delete anything.

If you start doing that and if you collect it for a considerable period of time

say six or twelve months or or even longer, that's actually a treasure trove of data.

Uh it allows you to see where the priorization lies if with regard to crawling on Google Send.

And this is important because what Google algorithms may consider a top priority or the per top priority section of of your website may or may not align with what you actually want to be ranking, you know, uh in index and ranking and and performing.

Uh now investor relations may not be your top priority.

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