Kat Norton
speaker
280 appearances
5 recordings
1 series
first heard Nov 2024
last heard 1 Apr
Kat Norton’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
They'll be like, I don't wanna post anymore. People think this, or you start having certain limiting beliefs that then are adjusting the actions you'll take. So instead of following your intuition, You're following the actions that'll please the most people or things like that.
when it comes to polarity, it's important to make sure that your mental health is in a great spot to be able to receive what comes with polarity, right? Because a lot of times when a video goes viral, negative comments are the majority of the ones in there because it's being shown to people, it's being shared, and that's just the nature of the planet, right? We live on a polarity planet.
So it's really important to keep coming back to yourself, come back to that intuition and know that, you know, the polarity is going to trigger some people and that's okay. That was a big lesson for me as a former people pleaser. You know, I had to, I had to let that go.
There's always positive and negative forces. So it comes to making sure that your nervous system is able to hold positive the energy of what is going to come through from creating the polarity in that content. So for me, that was my biggest work. I was constantly working on myself because easily some people get some negative comments and it'll take them out.
They'll be like, I don't want to post anymore. People think this. Or you start having certain limiting beliefs that then are adjusting the actions you'll take. So instead of following your intuition, you're following the actions that'll please the most people or... Things like that.
So it's really important to keep coming back to yourself, come back to that intuition and know that, you know, the polarity is going to trigger some people and that's okay. That was a big lesson for me as a former people pleaser. You know, I had to let that go.
So our biggest revenue driver is webinars. So I host typically every month or every couple months, live sessions where I for 45 minutes, I'm teaching a full blown Excel class. Like we're either going into data cleaning, pivot tables, lookup functions. I have a little intro.
And then I go in and I teach a full blown class because I want them to get a taste of what I can do and how I can actually break these concepts down. And on the other side of that, people are like, I got I just learned all these things. And then we give them an incredible deal to keep learning with us and a massive discount and gift book purchases.
And really from there, we do the webinar and then we have a close down sequence that goes through and we also get a lot of sales on the back end. And another huge driver of our webinars has been our affiliate program. So we came up with an affiliate program where we do a 50-50 split.
Meaning if someone brings in a lead to us, whether we have Morning Brew, we work with some of the huge Excel creators where they get their own events. And then we have tons of people, if they're smaller creators, going into our webinars, where if you send us that lead and they make a sale, you get 50% of the revenue. Mm-hmm.
So that's something where we have creators making $10,000, $15,000 a month to up to like $70,000 a month with us in commissions. So it's been like a win-win.
Yeah. So our full process is on the front end. We're getting the name, the email, and sometimes we have an optional for phone number. So we also have a text campaign that's going out too. We use those more so on the show up side. So on the front end, you're getting a five email drip for a show up sequence. You have extra tickets, invite other people.
And then we also do like right before the webinar, you get a little text. If you signed up with your number, like, hey, reminder, it's on there. We also integrate with ad event.com. to be able to give them little calendar links and they could hit a button and boom the events on their Google calendar, their Outlook calendar and whatnot.
From there, after the webinar, once we hang up, we have all the email sequences going out. So we have, you know, things like people get gifts for attending live. So we have those going out. We have people who get gifts with purchases from their purchases. And then we also have our traditional close down sequence, which we do a six email sequence and it goes through and gives them, you know,
the discount code again, the replay link. And then throughout those emails, we're also just integrating different testimonials and things that'll go and work through to the base with the sale. And then we have like a last call on the bottom there too.
I started selling my first Excel course, and two months later, it was bringing in more revenue than my day job. I love dancing, I love helping people, and I love Excel. So I was like, what would happen if I put all of that inside of one video? And that polarity is what really helped the videos take off. Excel's kind of sneaky, where most people don't understand the capabilities that it has.
but really like it is a machine. Our biggest revenue driver is webinars. What's your best strategies to invite people to the webinar? So we do the majority of it through
Absolutely. So I graduated college back in 2016 with my MBA, and I went right into the corporate path. I was at a consulting firm. And really quickly from when I got there, I realized that I had some enhanced Excel skills because people started just directing questions toward me of, hey, how do I do this?
So for fun, on the side, when I was on the bench for a week in consulting terms, it's when you like don't have a client for a week. I built out the most fun, engaging Excel training for fun just on my computer. And a managing director looked over my shoulder and was like, what are you doing over there?
And I was like, oh, you know, I kept tabs on everyone's Excel questions and I started building out this class just for fun. And they totally backed me and had me flying around the US right when I started as a new consultant on the side of my job hosting these Excel trainings. So I did that for five years before I actually made the business.
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