Katie Morrill
speaker
346 appearances
3 recordings
1 series
first heard Apr 2026
last heard 9 Apr
Katie Morrill’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 3.
Appearances
to identify what was working and what wasn't.
So our responsibility was to do that, right?
And to do that at a granular level by the SKU, by the category, and then by the channel.
So did Bing drive more traffic than Google or get more revenue?
We needed to know that on behalf of those retailers.
Since then, uh yeah, since then I had the opportunity to be a shopping specialist at Google through the acquisition of channel intelligence.
Um and uh that then helped drive and make decisions about the Google Merchant Center and what quite what business rules they would put in there for small to medium businesses.
Um and uh then I found this German software that said we can do it better.
Um we can do it so you visually see it, low code, no code.
Um, launched net new channels in a day and not a month.
And I was sold.
So I've been with products up eleven years.
This is my eleven year anniversary month.
So um uh, you know, self self uh proclaimed data diva.
Yeah, I mean it's an extension of the sphere of influence over us as individual consumers.
Um, and so when you look at that, it's it's a whole new discovery phase that maybe those that didn't know the questions to ask are being given the keys to understanding how they're going to make decisions in the future.
Um, so the inception of this concept of someone making conscious decisions about what we consume is here.
Uh, whether or not we felt like we had that kind of control before, um, we did, but we weren't necessarily always taking advantage of it, knowing we still had to make our products discoverable.
Now we have to influence something that is very intense.
Tangible.
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