Katie Morrill
speaker
346 appearances
3 recordings
1 series
first heard Apr 2026
last heard 9 Apr
Katie Morrill’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 3.
Appearances
Um and so it's bringing us all as marketers back to kind of brainstorm, right?
We need to brainstorm as marketers, ideate on what does that look and feel like for the consumer to discover a product um and and to allow these agents to, I guess, algorithmically see us.
Yeah, I mean, I think we've taken into consideration the sphere of influence before as marketers when it comes to a household perspective, but not to this level.
Um, so you and I are both parents and we are in the sphere of influence of shoppers.
Um, my shoppers here probably spend twenty percent of the overall uh budget, right?
In I want this snack or
I need this new toy.
Um, and it's only uh becoming more and more prevalent as they are also ab obtaining devices, right?
Their devices are now starting to historically collect this information.
Um, and oftentimes I see their algorithms in my behavior on my platforms.
Um, and so then I have to consider, did I look at these shoes?
Did I look at that e bike?
Um, you know, in meta already is showcasing, like for example, I'll see ads for e-bikes and I'm like, I'm not in the market for an e-bike, right?
But my household for sure is in the market and they're researching it and they're watching content about it.
So how are we then as those responsible to to drive that revenue going to be able to target all of those in a household?
Um
And that's what we're really looking at, right?
That's that ideation.
Like now I have an audience of five, not an audience of one.
I love this question.
Showing 41–60 of 346 · page 3 of 18
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