Katie Morrill

speaker

346 appearances 3 recordings 1 series first heard Apr 2026 last heard 9 Apr

Katie Morrill’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 3.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Using SEO principles to optimize product feed visibility · 6 Apr 2026 podcast

Um, so structured data, right?

Let's start at the base, the journey of one product.

What does that look and feel like?

Um, that's gonna be my core message forever.

So you need to have a solid product catalog, you need to understand your data sets, you need to make sure that things are note multi-noted, right?

So you have a multi-noted structure as to what products live in categorically so that.

You can then represent them.

Number one.

Number two, I know a lot of marketers are focused on building out persona-based information.

So if that product now is going to expose itself to multi-personas, what does that look and feel like?

So start with good structured data and then building out those personas to understand where you're going to take that information.

Um, I would say another one for me is as we're kind of

Starting at the horizon of this, I would not necessarily recommend sending all products.

So if you're really trying to start at the base of an experiment, start small because this is really an experimental phase where, okay, so now I'm gonna take my top 50 products or my top category, and that's what I'm going to expose using things like L.

LLM.txt to validate what you actually want to expose to the agents.

And then you're going to track from there.

Because if you go and expose 50,000 SKUs and just release them into the ocean of robots, you're not going to be able to track that.

So I really do think we need to think a little bit smaller at the initial stages so that we can understand impact as marketers and then release more and more from there.

Um, and I think that that's the way to do it, especially in Q1, Q2 of 2026 when we're really here at the forefront.

That way then we're keeping a control group.

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