Katie Morrill

speaker

346 appearances 3 recordings 1 series first heard Apr 2026 last heard 9 Apr

Katie Morrill’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 3.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Using SEO principles to optimize product feed visibility · 6 Apr 2026 podcast

Um, and we're saying, okay, now we can really see what does that feel like from a smaller segment and then expand from there.

gosh, full circle.

We're not like full circle.

20 years ago called how's your site map?

Well, I can speak to the product catalog part.

And if you aren't if you don't have a good business intelligence, business analyst, good tool that you feel confident in when it comes to the representative categories and even at the SKU level, that's stage one.

So you need to feel confident, even if there's an overunder of let's say less than twelve percent when it comes to traffic.

numbers, if you're at a twenty five percent, then maybe you need to look at getting a new tool.

But um that being said, uh at this point, us as marketers, we as marketers should already understand our data set.

What is my top performing category?

What are my top performing SKUs?

And what is that cadence?

Is it every seven to ten days?

Is it every twenty days that that shifts?

And that's where to get started.

Really hyper focusing on those products, knowing that either or high revenue drivers, high margin drivers.

I mean, we really should be having our catalog segmented out.

And I will say a lot of our 2.2 trillion products are still getting it wrong.

And they are exposing everything, every fuzzy sock.

every, you know, toothpick.

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