Katie Morrill

speaker

346 appearances 3 recordings 1 series first heard Apr 2026 last heard 9 Apr

Katie Morrill’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 3.

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Wha why?

You know?

Um, while I understand that the Walgreens has toothpicks, that's not getting me to come back to the store.

Right.

Um, you know, so if we don't understand what's actually driving that, start there um and look at your catalog holistically.

Do you only want to expose net new products because you're looking for um, you know, brand new people to your site?

So what are your KPIs at their base?

If it's high traffic, then you only expose high trafficked SKUs, high traffic.

Perfect categories.

So as a marketer, look at what your KPIs are w internally and then say, okay, now that's how I'm going to segment my catalog.

Um, and I I gave you this story at one point.

You and I have done business together that we have merchants who are sending upwards towards 300 million.

rows of information for their local inventory ads.

And I find it obscene.

I find it absolutely obscene.

No marketer wants to be looking at any of that, working towards that.

And I get that it's a localized program.

And I get that you want to make sure that we can get to you for that one item.

But at the end of the day, we're searching for children's Tylenol.

And that's

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