Katie Morrill

speaker

346 appearances 3 recordings 1 series first heard Apr 2026 last heard 9 Apr

Katie Morrill’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Apr 2026 with 3.

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what's gonna get us to brick and mortar and it's not the fuzzy socks, right?

The fuzzy socks don't need to be in your catalog.

It just muddies the water and makes it much harder for all of us.

Well, okay.

So I think the way that I look at it is on if for example I know that right now a lot of my revenue is being driven by search, right?

So a a majority of the revenue, forty percent of my business's revenue is coming from search.

It is important to have the party toothpicks, right?

Um, it is important to tell somebody that

I have the Christmas fuzzy socks because I'm going to a sock exchange, although seasonal.

So again, taking that one step further and saying fuzzy socks seasonally.

Um but

You know, what is actually getting people to drive to store that's a brick and mortar strategy and that's that's search and and that I understand.

Um, but then complementary to that and what you asked was okay, so the same data set.

I have a men's polo shirt.

Is it always necessary to send every size?

Right.

So I know I'm a size medium.

I'm gonna go look for a blue men's polo and hope they have a medium, right?

But I'm spending my ad dollars on small, medium, large, extra large.

Um, and for some channels like social, that is absolutely unnecessary.

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