Katie Rich

Haven't heard that film name in a few weeks, months.

Back from the dead.

I mean, Netflix famously spends a lot of money on these things.

And I think this wasn't even an official campaign event, but they had an after party for the New York Film Festival premiere at the Polo Lounge in New York.

You know, the very fancy underground, like Ralph Lauren.

Yeah, it's really hard to get into unless Netflix is getting you in.

That's not crazy.

That's not hot air balloons.

But that kind of tells you, like, leverage access, do something that people want to show up for, and you will get the attention that you want.

I mean, it's always been an assumed thing, right?

Like, you're supposed to only vote for something that you actually watch.

But now, basically, they just set up a system in the ballot where you have to click a button that says, yes, I saw this.

Oh, that's all?

Like, scouts honor?

It's an honor system.

I don't know how they could do it otherwise.

What?

Well, back in the day, you used to be able to keep track of attendance at screenings, and certainly they still do.

You know, if you ask the people running these campaigns, they have a spreadsheet.

They are keeping track of who has seen stuff where.