Kelly Roach
speaker
1,101 appearances
6 recordings
3 series
first heard Jan 2025
last heard 18 Sep
Kelly Roach’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
This is literally a transfer of knowledge. It's where I'm showing you, hey, Hala, I know how to do something that I know you're interested in doing. I'm going to be your teacher. So all of a sudden, Hala watches my video. She spent two minutes with me. She's like, damn, I like this girl. She just taught me how to do something I didn't know how to do.
All of a sudden, she's like, cool, okay, this is someone that I like. This is someone I trust, you know, whatever the case. So how-to marketing serves a really important purpose because when people are scanning the airwaves and when they're looking for new accounts to follow and they're looking for new people to learn from, they want quick, digestible, instant tips. Easy. Okay.
The problem is that's where most people stop. Now, the problem with this is just like people are scanning the airwaves, looking for a quick, easy, actionable tip, they're doing that all day, every day. It's called escapism, right? That's why people go online and scroll and scroll and scroll. It's escapism.
So it's kind of like you got the girl, she said yes to the date, and now you're like, cool, I already had a date with that girl. Let me see. Oh, she's really cute over there, right? And then someone, right? So the problem with how-to marketing is it's a great way to get people in your ecosystem, right? It's not a great way to keep them in your ecosystem.
And we have to remember, what's the purpose of marketing? The purpose of marketing is to attract so that you can nurture and finally convert people into paying customers. Well, if you miss this middle section of nurture, they never make it over here to conversions. And that's what's happening to a lot of marketers. They pump out this how-to marketing.
And this is, you know, a lot of people are doing their pointing and their dancing and, you know, their lip syncing and all of those things. And that's fine. Do you have a way to then... bring them through that process and finally get them to convert. Okay. So how to get some in, it doesn't keep them there.
We want you to not just do how to, but we want to elevate from, okay, I see you as a credible teacher. I see you as an authority. Wonderful. Now let's elevate. Let's figure out how are we going to get people to keep coming back? Well, if you notice in the conversation that we're having here today, Holla, We talked a lot about stories, right?
We talked a lot about experiences that I had, experiences that you had, ways that we resonate with each other. We talked about failure. We talked about setbacks. We talked about patience and sacrifice. What did we just do?
Exactly. So the people that are experiencing this show... are going to say, you know what? I've only been working at that goal for a year. I think I can keep going. Kelly kept going. Hala kept going. They both run these wildly successful companies now. Maybe there's nothing wrong with me that I wasn't an overnight success in six months.
Maybe if I stick with it, I am going to achieve my goals after all. Okay, now we're on to something, right? And this is why, of course, podcasting is so powerful. It's such an amazing medium for hope marketing. So hope marketing is the biggest chunk of your pyramid.
And this is where you really connect with your audience in an emotional and a sensitive way where people are like, you're not just a teacher. You're not just an authority figure. You are my friend. You are my confidant. You are my cheerleader. You are the person that has been in my shoes. You understand everything that I've gone through. You understand everything I'm going through now.
And you cross the bridge the other side. So hope marketing is really about reaching down, grabbing your audience and like wrapping your arms around them and saying like, no, you're not quitting. You're coming with me on this journey. I'm going to support you every step of the way. I've been there. You can get there too. And hope marketing is really what's going to keep people coming back.
I call it like the silliness factor of your brand. It's the thing that really makes people feel deeply connected to you as a person, not just as a marketer that can give instruction, but as a human being. that has feelings, that has emotion, that's been through some things, right? Does that make sense?
It's literally, you can do it with anything. I mean, you can tell stories. I mean, for me, a lot of times, even when I do like Instagram stories or Facebook stories, like I'm literally just giving like encouragement, It's encouragement. It's sharing mistakes. It's sharing setbacks that you've worked through. I think one of the things that's most endearing when you're a teacher that
you know, wants people to want to work with you is not when you just show your highlight reel of all of your greatness and all of your wonderful accomplishments. But instead, when you say, listen, I failed at this and I failed at this and I failed at this and this is what I learned from it. And this is who I became. And this is why I'm successful today.
And these are all the things that you can skip over that you don't have to go through because I did. And I'm I think it can be in podcasts, it can be in live streams, it can be in videos, it can be in emails, it can be in posts on social media, stories, right? It can be from the stage, it can be from behind the microphone, anywhere that you connect with your audience. It can be in a book, right?
In a book, any way you want. But the bottom line is it's going from transaction... which is not emotional and it doesn't have staying power to relational, which now is what once creates that desire, that stickiness factor in the brand for people to want to stay with you.
Amen and hallelujah. Yes, all the time. And that's why I wanted to actually give the illustration and the exercises in the book about the pyramid, because it's not about swinging the pendulum from one side to the other. It's about understanding how these things work together. Right. There's so many people that it's like their entire brand is just fluff. And it's like, what do you even do?
Like, why are we even, like, get out of my feet. Like, why are you even here? Like, what is this? I don't understand what the context of this soft, like, just fluff is all the time. So I completely agree with you. Like, there has to be an intelligence to your brand. Like, What is it that you teach? What is it that you do?
There's a lot of people that go so deep in the wrong direction that literally you don't even know what their business is, right? If I go to your social media and I don't even understand what your offer is, what your business is, what it is that you do, like that's a problem, right? So again, the pyramid is about, you know, think about it like Maslow's hierarchy of needs, right?
Showing 761–780 of 1,101 · page 39 of 56
← Previous
Next →