Kelly Roach
speaker
1,101 appearances
6 recordings
3 series
first heard Jan 2025
last heard 18 Sep
Kelly Roach’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
Yeah, definitely. So, I mean, let's start at the very beginning, a very good place to start, right? The first thing is, you know, I think you have to step away from a copy paste trap and you have to put yourself in a position to really say, I am going to be the best version of me and only me versus the second best version of someone else.
So I would say like, first things first, let's just like set a baseline of like, we're going to go to market in a unique way that represents who we are and what we're called to do. And as a part of that foundation, it's really about identifying what your core convictions are.
You have to know what you believe in order to make every decision in your business about how you're going to stand out and what you're going to do in order to achieve your financial and impact goals. And I know everyone listening has money that they want to make, and a difference that they want to create.
And if you don't know what your anchors are, those things that you're going to burn up a stake for are, you know, it's going to be really hard to do that. So the foundation is identifying and deciding that you're going to build your own brand, not someone else's, right? And then marrying that with identifying your beliefs, your convictions, and
You know, I think then people always have the question, right, about there's things that people do and don't feel comfortable talking about online. And so I just want to address that really quickly. I am a hugely private person. I don't share my opinions about a lot of my personal belief systems online. I don't share a lot of my personal life online. I have a seven-year-old daughter.
My family life is like my everything. And I'm not the kind of person that documents my lunch and does all that stuff. Not that there's anything wrong with it. But I'm sharing that because I think that when people hear conviction and when people hear beliefs, they're like, but I can't. And it's like, no.
you can have very deep convictions that are specifically related to the way that you do podcast production. You can have very deep convictions specifically about the way that you teach people to position their podcast. You can have very deep beliefs about any area of your business, right?
That does not put you in a space of being controversial or being afraid you're going to get your account shut down or talking about things that you're uncomfortable talking about. So I do want to put that out there because I know that's always the question that people have. And you don't have to be controversial in order to stand out.
You don't have to be controversial in order to be convicted, but you do need to have a belief system because otherwise, why would someone choose to work with you versus choosing to work with someone else? And that's the problem. Everyone wants to say me too. Every marketer wants to say, oh yeah, like everyone in my space is doing this. Yeah, we do that too. And we do it better.
No one wants to hear that. Like everyone's heard that a million times. Like, don't tell me that you do that too. Tell me what you do differently. Tell me what you do that is completely unique. Tell me what your thought process is that's actually different than the rest of your industry that makes me say, oh, hey, like, yeah, I want to have a conversation and check out what you're doing, right?
Let's pause there because I know I just kind of covered a lot.
And then you have to really identify the gap, right? This is something that I have been teaching for years. And I will tell you that the business owners that really understand how to identify the gap in their industry, they become multimillion dollar successes very, very quickly. In every industry, there is a wide open gap, right?
The best example that I can give that everyone can identify is the taxi industry, right? The taxi industry was like off the rails with so many issues for decades. No one did anything about it, right? It was inconvenient. You could never get a taxi when you needed it, right? We could go on and on and on. So in came Uber, they filled the gap and it was just like spontaneous combustion. Right.
And now look at that industry and people are even starting their own private car fleets where they have their own. two, three cars that they're running out, almost similar to like the Airbnb, VRBO industry, where they're literally like running out their own cars, right? Because there's a gap.
And now, especially in like the luxury space, like people want to, you know, they're going on vacation, right? You go to the normal car dealership. You're like, eh, I don't really want a Jeep Liberty on my vacation. I want like a Ferrari, right? So that's like an obvious thing. But the thing that's so interesting is that, There is a gap in every industry.
There are big issues that no one has taken the time, no one has taken the concern, no one has taken the money to innovate and create a solution to. I saw it in the coaching industry. I looked at every single one of my peers and what did I see? They were all running these like massive programs where they're dumping people into a Facebook group. They didn't have any team to support them.
People couldn't get their questions answered. Someone would post a question in the Facebook group and there would be a hundred comments that just said F. I didn't know what that meant. And then I found out that meant following. So it's the blind leading the blind. No one has any answers. Everybody's looking around. There's no coach to be found.
And then we wonder why people are spending $100,000 on coaching for their business and they're right back where they started. So what did I do? I said, I'm going to build a full-time team of 30 support members. I'm going to have every single person that goes through my program have one-to-one support in addition to the group program that they're going through. They're going to have accountability.
They're going to have accessibility. I took the whole model, flipped it on its head. My business exploded. There's a gap in every industry. It's not hard. It's just instead of you saying, how do I replicate what my industry is doing? You say, what are the issues in my industry and how do I step up to fill them or to fix them?
Yeah, absolutely. So how-to marketing is the most basic element of marketing. And it's typically the way that people enter your ecosystem. It's simple. It's easy to do. Anyone can do it. It costs you nothing. Record a quick video on your iPhone, pop it on your stories, pop it on your page, share it across different profiles. Boom, you're doing how-to marketing.
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