Kelly Roach
speaker
1,101 appearances
6 recordings
3 series
first heard Jan 2025
last heard 18 Sep
Kelly Roach’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
Oh, I started right away. Very much like you. I think I had like over 30 team members while I was still working full time. I don't even think they knew. But, you know, because I was so structured and so disciplined with how I was doing things like and just so intentional about it. But to your point about sacrifice, so much sacrifice.
And the thing that's so interesting is people see people like us. I came from a family with no money, nothing. Right. I came from nothing. Billy came from nothing. My husband. So we're like this like phenomenon in our family. And people look at us and they're like, people change how they see you, friends, family, colleagues, even your clients as you rise through the ranks.
And they make these assumptions about what your life is like or what your life must be like. And, you know, it's funny because I'll hear Billy talking to people all the time and I'll be like, no, you don't understand. Like she was working at five o'clock in the morning every day for 15 years. This didn't just like happen. Yeah, exactly. Exactly. This is 18 hour days.
There was no spontaneous combustion. Like this was sacrifice over years and years and years because I had my eye on the prize and I knew what kind of life that I wanted to create and build. And Billy sacrificed too. I mean, he's been home with Madison since she was born. So we've been a one income family, you know, since Madison was born because our priority was we wanted her to be home.
We didn't want her in daycare. And it's amazing because even that sacrifice of like him, like really he's, he's a musician and, He completely put his career on hold, has been totally focused on Madison since she was born. And the payoff from that sacrifice has been massive because I see her and she is like confident. She is like, she's a leader. She speaks articulately.
Like you can just see in everything about her being like, yeah, that sacrifice is going to pay off for the rest of her life. So, you know, I just want to encourage everyone that's listening, like, you know, it can be terrifying and it can also feel It can feel discouraging to make these sacrifices knowing that there's no promise of reward in the near term.
And the biggest thing I want to say to people is like these sacrifices that you make in the short term, the payoff is so much bigger and so much better than you can ever imagine. Like looking back on my life now at the sacrifices that I made to get to where we are today, I would do it a hundred times over. I would not change a single thing. Every sacrifice is worth it.
The times in which it's not worth it is where you start down the path and then you quit because you just threw it all away. And that's what happens with a lot of people. It's like they'll sustain for the short term, but not the long term. And then that little bit of progress that they had made goes away. And it's like you start over from nothing, right?
So these are the distinctions that you have to think about your life. in the longterm of what you want your life to be like in five, 10 and 15 years.
And you have to be making decisions today for 15 years from now, you know, and I know no one wants to hear that, but I'm a truth teller and I'm going to be the one to say, no, you really, you really do because there's nothing you're going to do 15 years from now. That's going to dramatically change what your life experience is in that moment. Those decisions are happening now.
And that's what we all have to recognize.
Yeah, I decided to write the book actually. And it's so interesting. I started writing this book before the pandemic and things got so crazy the last couple of years, actually, that we had to push back the launch like twice. We actually, our company grew quite a bit over these last two years. And so I needed to really focus on the team and the organization and everything.
But I saw that there was just a crisis going on online with online marketers, like an identity crisis. And I started to see a lot of business owners just kind of flailing. like just flailing, not knowing how to anchor in to building their own brand. And that's a really dangerous thing because you'll take yourself out of business, right?
There's a million people that can put up a bio in 30 seconds and say they do exactly what I do. They can do the same with you and with every person listening.
And so I saw business owners really falling into these dangerous traps to try and stand out, whether it was copying other people's brands or just following the latest trends and fads that they're seeing on TikTok or Instagram or whatever the case. And I really want to emphasize, there's no right or wrong in however you want to do the marketing for your brand.
I'm not here to tell anyone, do this, don't do that. What I am here to say is, You have a unique calling. You have a unique why. Don't go position yourself as the second best version of someone else. That's the only thing you can do wrong is not honoring the DNA of your own business, not honoring the DNA of your own brand.
And so I wanted to help business owners to understand how they could identify their core belief system, their convictions, how they could really get clear on, well, how am I different and what makes me different? And how do I share that in an authentic and meaningful way that builds my legacy body of work versus doing stupid crap that you're going to regret later, right?
I mean, just to be completely transparent. And, you know, obviously there's a huge what's in it for me because I teach business owners how to scale their brands online. So I want my clients and my audience to be more successful at understanding how to build a category of one brand.
I saw that pretty much everything that people were doing was great for short-term clicks and short-term conversions, but not great for actually building a business of substance and significance that will stand the test of time.
And so the goal of the book is to give a framework that people can follow to not build a brand that looks like mine, not build a brand that looks like yours, to literally walk away from the book like, holy shit, I had a unique calling a unique set of DNA, a unique set of beliefs and convictions, and I can do this my own way without compromise.
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