Kevin Cotch

speaker

113 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Kevin Cotch’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

No recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Terakeet’s Audience-First Approach To SEO · 27 Jan 2025 podcast

So I was very set on that.

And I thought if that was the case where a website was clean, especially from a technical SEO perspective and relatively optimized for different devices and things like that, the traffic would come.

And it did work to some extent, but where I missed out on a ton of the opportunities was

Was really focusing on what the business needed to solve for.

And really cut now kind of kind of back to the audience discovery portion or audience first approach is that.

I wasn't thinking about what was going to drive more revenue.

I was thinking about what's going to make the best site.

So switching that mindset to be like, I need to solve for problems and I need to drive revenue.

And there's so many sites that I've seen in my day that aren't actually technically super great, but they drive a ton of revenue because they're fitting a consumer or hit solving a consumer's problem.

So that was a big s shift and also

Also working with large enterprises, those sites are very complex.

You have a lot of different resources that are going into that to make the site just work.

Typically they're strapped for their time.

They have to be very strategic in their decision making too of what they're gonna be spending time on.

So it made it

very important for me to take a step back and say, are they gonna care about fixing all these little foundational stuff?

Or should I go ahead and actually implement a different strategy that's gonna expose ten times the visibility and opportunity and it's gonna be less resources down the line.

Absolutely.

Yeah, that's the exciting part in my mind and and what I love about my job is that we take this massive set of information of who the audience is, what are their motivations, those moments and milestones.

Showing 81–100 of 113 · page 5 of 6