Kevin Cotch
speaker
113 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Kevin Cotch’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Then you start breaking it down from there into the the kind of total addressable market that is uh available to the industry or a brand.
That way it you take like kind of a huge set of information data down to a smaller one.
Once you have that
total adjustable market view, then you can segment it out even further into what are the more of the target list that are applicable for this business to have that visibility and exposure to.
And once you get to that more uh segmented view, we can start to associate different value metrics to those topics and themes and opportunities to then create a program strategy off of.
So the whole flow of it is just starting again where where this person's at in their journey, how does the business solve for that and what they're trying to to help the consumer know and educate them on.
And then it within there, where are the bigger opportunities for us to more or less double click into to focus on to drive the most revenue and value for the company as soon as possible?
Yeah, I would definitely say start with defining who the your audience is first and make sure that you're aligned with your your client, your team on
what that looks like and make sure it's uh very comprehensive and as exhaustive as possible.
Once you have that, distill that down into what is the outcomes and objectives that you're trying to solve for.
Then that way you can identify what is the really core part of your SEO program that you want to be focused on.
And then that way you can start to size out the opportunity.
really understand where you're currently sitting at and then make that strategy as strong as possible so that it's uh aligned with the client up front as opposed to being more of that keyword first approach.
Showing 101–113 of 113 · page 6 of 6
← Previous