Kevin Indig
speaker
767 appearances
10 recordings
1 series
first heard Aug 2025
last heard 7 May
Kevin Indig’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.
Appearances
Uh second, what data do you need from maybe tools or vendors or public data or so?
What APIs do you need to pay for?
Um, including databases and whatnot.
Um, that is probably the next step.
It maybe even goes into scraping data or or or like getting like you know, uh stuff like um getting access to like APIs that cost money.
So I would say these are kind of the three buckets that you want to think about and that you need to bring to a budget ask because
You know, after all, um you you still need to make business cases if you if you spend money on something, even if it's headcount.
There's a lot changing, you know.
Because of our because of AI, um, I would argue that, you know, a a lot of like a lot of the content should probably be more like a like a tool or a lead gen tool or or a mini product these days.
I think a lot of the evergreen content is not worth doing anymore.
And look, like in some cases it is because you 'cause you might have a unique authority or a strong authority in a space, right?
So I don't want to
say that like
it doesn't matter who has that content, but it the margin is s uh shrinking.
And so stuff like thought leadership content and research uh is is much more valuable.
Um
interactive experiences and all that kind of stuff, uh how other people and the web is talking about you.
I I call that reputation, but just like how and where you appear in what context becoming so much more important.
So um you mentioned in the intro, right, that eighty five percent of your um brand mentions are influenced by stuff that's not on your website.
So I would say you still need to display your con your product in a trustworthy way.
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