Kevin Indig
speaker
767 appearances
10 recordings
1 series
first heard Aug 2025
last heard 7 May
Kevin Indig’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.
Appearances
That is absolutely important.
Trust is such an underrated ingredient these days.
But then you want to transition from evergreen stuff and the classic type of blog content, probably more to like mini products and to research and thought leadership.
And then you want to spend more time maybe with a modern approach to PR or getting your getting your brand out there so that.
That you get good coverage across authoritative resources.
I think that is probably it in a nutshell.
Love a good lightning
Yeah, visibility.
Okay.
Because, you know, like everything is AI now, right?
Even Google, they're they're pushing AI overviews hard and AI mode, and it's just like a click away from AI mode becoming the default experience.
Uh we're probably gonna transition there.
Uh but uh yeah, it's uh there's not that much difference anymore.
And the impact of being visible in AI answers is uh
You know, is is is is very high.
It's just a different game to play, and that's why we need to change our metrics as well.
Share voice.
Because it is you want to think more about relative metrics rather than absolute metrics, because uh things change so much more with AI, right?
Like the number of possible citations you can get and and mentions, um, they they change a lot faster than with like classic ranks and clicks and all that kind of stuff.
So you're looking for a relative metric that is in context of your competitors, and that's why share voice or share of citations, right?
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