Kevin Indig
speaker
767 appearances
10 recordings
1 series
first heard Aug 2025
last heard 7 May
Kevin Indig’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.
Appearances
It's kind of where we're where we're at right now with SEO as well.
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It went through this like roller coaster where there was like it still is, right?
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Performance marketing and performance marketing works incredibly well.
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But it also has led us to completely detach ourselves from the people who are actually selling to.
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And now we're going back to actually talking to these people and asking, so how does that come across?
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And what are you trying to solve?
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And who are you?
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Right.
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Don't forget that like LM search is becoming so much more personalized, also.
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So this idea of rank tracking.
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It's it's so much further removed than it had already been in the past.
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So you need new metrics that reflect this new shift in user behavior.
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So I already mentioned like you want to get an understanding of the reach.
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How many people can you address?
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Two, in what way do you address them?
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Is it impactful for them?
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Is it important?
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Does it change their sentiment or not?
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And then three, how does it compare against your competitors?
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And so a set of metrics that I like to track right now, first of all, is impressions, impressions out of search calls.
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Showing 541–560 of 767 · page 28 of 39
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