SEO, Google AIOs & LLMs
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
43 min
2 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the impact of Google’s AI mode on traditional SEO tactics?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. AI is transforming search results overnight. Google's AI mode is changing everything we know.
Search behaviors shift consistently. SEO professionals face unprecedented challenges. How can we adapt to this new reality? Since early 2025, AI overviews has grown by 115%, fundamentally reshaping the SERP experience. This highlights the urgent need for SEO strategies to be redefined in an AI-generated search world. Here's the challenge. Traditional SEO tactics are becoming obsolete. Google's LLMs rewrite the rules daily. Search visibility requires new approaches. How can you maintain rankings and search experience when everything is changing so rapidly? This is the Voices of Search Podcast. I'm Jordan Cooney, and joining me today is Kevin Indig, independent advisor who helps companies navigate complex SEO landscape challenges.
Today, Kevin will share how to adapt your SEO strategy for Google's AI-driven future. Kevin, welcome to the Voice of the Search podcast.
It's good to be on here with you. Thank you.
Pumped to have you back on the show. You've been on the show before. We're gonna cover a ton of ground as we as we always do, Kevin. If it's okay with you, I'd love to just start off with maybe small personal story. Where are you now? What's going on with your life? What what's exciting? Tell tell us a little little background.
Yeah, a lot changed. Uh we just moved to Germany about a month ago. It's obviously a big change for us and uh we're slowly settling in. It's you know, uh we had some like starting challenges. Not gonna go too deep into some of that stuff, but um you know, there's like a lot for us to be found here closer to my family, for example. Our daughter is growing up here having a lot of fun, and uh right now we're just all sweating in this European heat wave. It's it's Kind of crazy.
Right. Uh so until AI can solve uh heating problems or childcare issues, we're really gonna bind, right? So but happy for you on a serious note, really happy for you, happy for your family, happy that you're back in Germany, uh closer to to mom and family. And I'm looking forward to hearing the stories about how that uh how that all goes because I I think it's a great opportunity for you and your growing family. But uh we've got a lot to cover today in our show. And I really want to kick off our our first real deep dive question and really look at like what's the fundamental changes that we're seeing in in the this SEO landscape? Uh specifically, how is AI overviews and AI mode fundamentally changing the SEO landscape, specifically coming out of Google AIO and and even then many other analysis?
announcements that came from Google. How are you seeing this this changing landscape?
It's the biggest shift in search that we've ever seen before. And if I had to summarize it, it probably came down to the fact that this old generational contract is now broken. So what I'm talking about is that there used to be this implied contract between Google and the web and advertisers, which said that, you know, websites provide their content to Google, Google sends some traffic and it At the same time, they're allowed to run ads against the search results. That was kind of like a three-part or three-way contract. But now that searchers are getting answers right in the search results to a very elaborate degree, that contract doesn't work anymore because the majority of searchers don't click through to websites anymore.
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Chapters
8 chapters
1
What is the impact of Google’s AI mode on traditional SEO tactics?
0:00–7:11
2
How are AI overviews and AI mode reshaping the SEO landscape?
7:11–14:23
3
What does “visibility” mean in an AI‑generated search world?
14:23–21:06
4
Which metrics should SEOs track to measure influence instead of rankings?
21:06–28:12
5
How can SEOs gather direct user research without relying on keyword tools?
28:12–34:48
6
What role do multimodal platforms (YouTube, Reddit, review sites) play in AI search visibility?
34:48–38:32
7
How should content strategy shift to prioritize fresh, data‑driven assets for LLMs?
38:32–41:34
8
What practical steps can SEOs take today to adapt to the new AI‑first SERP?
41:34–42:48