Kevin Indig

speaker

767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO, Google AIOs & LLMs · 11 Aug 2025 podcast

We're not yet at a point where it's just agents and the humans remain in ChatGPT or something. voice-verified

So humans still come, so they want to have a good experience. voice-verified

That whole kind of tech SEO layer remains. voice-verified

But then, you know, from like what else are we doing? voice-verified

Like what's different now? voice-verified

There's this whole kind of um part about content creation. voice-verified

But also content refreshes or existing optimization of existing content that is so much more important because don't forget the way that LMs work and don't like also Gemini, which is underlying to AI overviews and AI mode, is that they have a training data cutoff. voice-verified

So there was a point at which they were trained on data, and then any answer they give after that cutoff that relies on up-to-date information. voice-verified

information that then becomes a web search or or is based on a crawl that the AI crawler has done. voice-verified

And so, you know, I I think it's important to understand like that LMs rely on very fresh content, right? voice-verified

Like the content the content freshness, keeping content up to date has gained a a completely new quality. voice-verified

I forgot where I saw the stat. voice-verified

So apologies for not giving the proper credit here, but um I saw voice-verified

Um an analysis recently that said that 85% of the content that is cited in LLMs is less than two years old. voice-verified

And so I think maintaining the content you have gains a new quality. voice-verified

And as you already alluded to, like shifting the types of content that you create. voice-verified

So I think, for example, what is articles or explainers or big guides, how we make less sense, original data or voice-verified

data stories, digital PR, all that kind of stuff makes a lot more sense now because you essentially want to try to contribute new information and insights to any conversation. voice-verified

And just like rehab or writing another guide in times of AI is just not that meaningful. voice-verified

Maybe if you're like a really big brand in a space, you you have a chance to pop out a guide and then get some citations because you have that authority. voice-verified

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