Kevin Indig
speaker
767 appearances
10 recordings
1 series
first heard Aug 2025
last heard 7 May
Kevin Indig’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.
Appearances
People change their perspective proactively, but they don't have them change.
Try changing someone's mind, right?
Like a good life impossible.
Impossible.
So you need to start with the assumptions and then see if people are open to to kind of um you know uh uh uh adopt a different perspective.
Um next you need to obviously have a model ready right like you need to
A change management process process is taking uh an organization from A to B and you need to know what B is.
If you don't know what B is and you just throw some stuff in there, right?
Like we need to measure visibility, that's not going to help people.
They need a branch that they can grab.
Um, and that is the new metrics model.
And that can look slightly different based on what type of company you are.
Uh, say if you're an e-commerce or if you're in B2B or a local business or whatever, um, that might look slightly different.
So I'm hesitant to prescribe a universally perfect model, but it's probably gonna look something like you know, uh citations, mentions, uh, in a relative context, like share of citations, share of mentions, uh impressions make a lot of sense.
And then it has to be tied to revenue.
Everything you sell, meaning the model you're trying to pitch, has to ladder up in some way, shape, or form to revenue or market share.
Otherwise, it will.
Well it will hit a a glass ceiling.
So assumptions, have the right model ready.
Um and then um lastly, you also need to kind of help leadership understand how the ways of working are changing, right?
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