Kevin Indig
speaker
767 appearances
10 recordings
1 series
first heard Aug 2025
last heard 7 May
Kevin Indig’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.
Appearances
So what does it not just mean for our goals, but also for the way that we execute?
So um in in our current landscape, for example, where SEO becomes more of a brand channel, that could, for example, mean that maybe we don't, you know, assign budget by um by expected dollars, but maybe we assign budget by capacity.
Right.
So one of the things that I've noticed over the years is that SEO scales with capacity, not with output.
Right.
So for advertising, for example, every dollar you put
put in creates hopefully a dollar more that comes out or more or a dollar plus one that comes out.
For SEO, it's not that simple, right?
You cannot say, oh, now we got budget for a uh tool, right?
Or to create content.
And that's why we can create, that's why we get more dollars.
It's a capacity.
So we increase our capacity to create content.
We increase our capacity to make technical changes.
That's how you want to think about it.
So ways of working, I would say, is the third thing that you need to help um leadership understand how it changes after that transition from A to B.
Hallelujah.
Um and speaking of the industry, I think a lot of people get into SEO because it's changing so much.
Right.
I think people are attracted by I am attracted by that um constant change.
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