Killian Dunne

speaker

241 appearances 5 recordings 1 series first heard Nov 2025 last heard 7 Nov

Killian Dunne’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Nov 2025 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Who's Going to Dominate Search in the AI Era? · 3 Nov 2025 podcast

I think the the kind of interesting aspect of of uh like where this is going is a lot of talk is about okay, hey, how will like how will my um my query be really personalized to me?

I think like lots of tech bros I talk to and so on saying, hey, these AIs will have full context on you and they'll be able to know exactly what you need and you just need a

basically do almost nothing and it will it will find the right product for you.

Um less of a believer though of that.

I don't think personal context is that easy to extract.

The good example is Google.

Google has absurd levels of context on us and the height of sophistication that it's gotten to is search history.

Have you written the exact same term in?

Then okay, yeah, we will put in that term again.

That's it.

I think there's a degree of people not wanting it, but there's also a degree of it's really hard to extract what is meaningful from all of your previous activity.

It's becoming easier, but still really, really hard.

And so I think that personalization aspect will be tough.

What I do think might be interesting, and this is probably where these AI search tools could become huge cash cows, is if they start extracting moments when you show uh that you are really high intent and then flag that person for you as being a potential buyer.

Let's say, hey, I I need

personal bank and someone searches, I'm looking for a personal bank for someone in my demographic and you show a really high intent level for that.

Then if they log that in your system and and share that data with um it could be Chase or Mercury or whoever, that's that's stupidly useful information for those companies.

And I could easily see companies paying huge amounts of money for that.

And I could imagine that lots of the AI search tools will be willing to share that information.

So I don't necessarily think search will be hugely personalized, but I think um intense signals from that could definitely be extracted from that.

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