Killian Dunne
speaker
241 appearances
5 recordings
1 series
first heard Nov 2025
last heard 7 Nov
Killian Dunne’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Nov 2025 with 5.
Appearances
Uh, we're seeing that instead the number of places we are searching is increasing.
So it's not necessarily we've probably heard like it's not necessarily that Google's traffic isn't really down.
Instead, it's just overall search traffic has increased.
So the pie has gotten Google haven't lost their their portion of the pie, the overall pie has gotten bigger and added to.
So it means that for a buyer, they are looking in more places and they have more touch.
Points before they make a decision, which makes things like attribution a nightmare.
What's a common flow that we hear about a lot is users will do nearly all of their research process in ChatGPT or perplexity or wherever.
And then cool, found my brand of choice, I'll type it into Google.
And then
Google gets the direct referral and the attribution goes to Google.
But in fact, it was a bunch of other sources and so on.
So it's gonna be really tough.
I think it's gonna get tougher.
Yeah, it's very interesting to see how it evolves.
I think there definitely will be a questioning phase.
I think what like the the methods that exist now in terms of like running kind of high s high scale simulations or experiments um with with very long tail searches does work now.
Uh it works well.
We've seen we've seen it be very successful.
And I think that will continue for a fair while.
Like not super soon will that get replaced, but I do think it will be replaced maybe like a a year or something, like like that sort of timeline.
Showing 161–180 of 241 · page 9 of 13
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